While dating and relationships remain essential aspects of human life, online dating platforms have changed the manner in which most individuals view love and relationships.

Online Dating Attraction and Relationships
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While dating and relationships remain essential aspects of human life, online dating platforms have changed the manner in which most individuals view love and relationships. This perception has been instigated by the emergence of internet platforms which has made dating and relationships completely complicated affairs. This paper presents the literature review on online dating attraction and relationships by evaluating three sources that seek to elucidate in full details the concept of online attraction and relationships. The sources underscore the fact that online dating is a great idea that to a large extent promotes human cohesion by eliminating forms of social affiliation such as racism and ethnicity.
We live at a time when technological advancement is at its apogee. As a result, the world has become a global village and as such people are able to interact with each other in real time. It is evident that every facet of the contemporary epoch is attached to the internet to a large extent. Technology has therefore changed the manner in which people court and fall in love. Human beings have recognized and appreciated the essence of romantic relationships. However, most people will admit that finding the appropriate lover may be challenging. The attempt of dating platforms is therefore to close this gap. Given the unique opportunities offered by the internet, a number of commercial sites have emerged to provide services to users that seek to enter into romantic relationships.
According to Whitty and Gavin (2011), in their article, Uncovering the social cues in the development of online relationships, dating sites specialize in services such as access to potential lovers, facilitating communication between the romantic partners as well as matching the compatible partners. It is worth noting that online dating has resulted in successful marriages. In most cases, people have become o engrossed in their daily endeavors that finding time to bond in events is difficult. As a result, online dating provides a viable opportunity for users to connect with other people and express how they feel about them. It should be understood that most online daters usually seek committed relationships and have a full-time job. Moreover, according to this article majority of the online dates are educated. These demographics demonstrate that online dating is a preserve of the elite and therefore most suitable for any other person in the society. In North America for instance where 84% of the people have access to the internet one in every five relationships started online. Dating sites have therefore been fully embraced by some societies as viable and morally accepted platforms for dating.
In their article Heino, Ellison and Gibbs (2010), contend that people who date online portray similar personality characteristics as those of people who do not date online. Online dating is, therefore, a matter of attitude. Looking keenly at Heino, Ellison and Gibbs’ article, it is possible to assert that online dating sites provide a variety of options from which a user can choose, through the dating sites is possible to look at more than 200 profiles in less than one hour. As such these sites have set the dating standards too high. Dating sites are comfortably enabling the internet users to match with people similar lifestyles in areas such as hobbies, religion, education, music genres, and ambitions. The responses given by the randomly selected respondents in this article asserted that the future of online dating is certain and that with internet accessibility across many parts of the globe the industry’s growth is almost guaranteed.
Despite the benefits that have been associated with online dating scholars such as Yang and Chiou (2010), in their article, Looking online for the best romantic partner reduces decision quality: The moderating role of choice-making strategies, have refuted these benefits claiming that dating sites contribute to the increasing upheaval of internet predators. Today even underage boys and girls have access to these platforms, and due to lack of adequate knowledge, they fall prey to the internet predators it should be understood that most of the documented cases of sexual molestation and assault are linked to online dating. It is ridiculous that people meet online, exchange photos and next moment they start dating. Moreover, the authors assert that online dating glorifies sex and relationships by articulating that they can be done anywhere at any time by any member of the society. It is therefore worth noting that conventional offline dating is superior to online dating. Conventional offline dating implies that the partners have to meet face to face. Such a conversation enhances a clear understanding of each other’s perspective on life and approach to dating and relationships. However online dating allows the partners to manipulate their feelings sometimes with ill motives to harm their partners. The authors also contend that online dating has also necessitated human trafficking especially the ladies. Cases of human trafficking especially in the Arab states have been attributed to online dating sites whereby young ladies fall prey of these traffickers.
In conclusion, online dating has tremendously transformed romantic relationships by offering a pervasive means through which romantic partners meet each other. Ostensibly, online dating sites have changed the dating platforms making a virtual entity whereby partners can match and ascertain their compatibility online.

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References
Heino, R., Ellison, N., & Gibbs, J. (2010). Relationshopping: Investigating the market metaphor in online dating. Journal of Social and Personal Relationships, 27, 427–447.
Yang, M., & Chiou, W. (2010). Looking online for the best romantic partner reduces decision quality: The moderating role of choice-making strategies. Cyberpsychology, Behavior, and Social Networking, 13, 207–210.
Whitty, M. T., & Gavin, J. (2011). Age/sex/location: Uncovering the social cues in the development of online relationships. CyberPsychology & Behavior, 4, 623–630.

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