Political communication, a young branch in communication, has seen the replacement of the negative concepts of propaganda. Nonverbal cues have been extensively studied by political scientists and analysts in a bid to understand politics from a broader perspective.

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The Non-Verbal Art in Politics
Political communication, a young branch in communication, has seen the replacement of the negative concepts of propaganda. Nonverbal cues have been extensively studied by political scientists and analysts in a bid to understand politics from a broader perspective. Similarly, politicians have struggled to ensure the application of nonverbal cues in their political communications, which have an array of understanding and interpretation. The nonverbal cues have different elucidations and implications, characteristics that put politicians on toes so that to ensure they conform to all of their features. Researchers have argued that nonverbal cues have close relationship with the concealment of deception, stronger connection with the public, personal reflection, among other positive traits. Therefore, politicians’ nonverbal cues could mean a lot in different social settings, especially when the cues employed have a positive reception from the audience. Normally, the rationale behind strange and positive welcoming of nonverbal cues from politicians is that they are a lot that the mass least expect to behave in an ordinary way. The application of nonverbal cues in politics has majorly resulted in persuasive communication from politicians as they hide the blemished side of their characters and ilk. However, the media has also taken a central role of shaping the manner in which these cues are received by members of the public.
Nonverbal communication provide a platform on which a collection of communication purposes are attained. Among the purposes of communication is emotional expression, which is hard to express through verbal communication. Naturally, members of the public like it when they can read emotions of their reader as it defines their inner feeling. Emotional expressions are outward expression of the inner feeling, which is paramount in persuasion and earning loyalty. The ingrained feeling that politicians are not honest people and that they take the mass for a ride during campaigns and when in positions see the mass with a doubtful sensation about their leaders. In the contemporary world, a considerable number of people think that politicians are not trustworthy and thus, through emotional expressions, they can perhaps prove the notion wrong. Therefore, nonverbal communication that tends to pour out the inner feelings of politicians is taken more serious by the mass.
The media has a greater responsibility in shaping the way the mass understand nonverbal cues. The social context in which these cues are applied in dependent on the way the media interprets them. For instance, when the media paints crying as a nonverbal cue that shows lack of strength and wisdom to lead, it could be difficult for a politician to gain political mileage through crying. Similarly, if the media paints politician tears in public as a sign of heartfelt leadership and feeling for the mass, the public is definitely made to believe that such leaders are better suit for the community. It is wise to note that not only does the media provide a platform for the mass to see the nonverbal cues for themselves from their politicians, but it also provide a commentary, that defines the reception of the cues. Therefore, the judgment and interpretations of nonverbal cues as used by different users for the purpose of political communication is dependent on the way the media molds and shapes the entire story. In totality, this means that a subjective media is in a position to blemish a positively-employed nonverbal cue. At the same time, the media can distort a negatively-looking cue to fit the interest of the public through positive commentary and opinions. Therefore, the performance of nonverbal cues to their intended purposes is based on how people understand and talk about them on mass media. That is, every demeanor has an interpretation, and from the accepted interpretation, the nonverbal cues get a direction of either approval or reproach from the public.
The theory of media framing has widely been prevalent in almost every aspect of news in media houses today. Intertwined with the theory of media framing is individual framing, a concept that has been differentiated from the former. Media framing is described as the act of selecting aspects that are perceived to be the truth, and making them more important in communication so as to ease the definition, analysis, and evaluation of a certain raised problem. The selective identification of communication texts that fit to perceived reality is based on moral opinions of the public that the media is responsible in choosing events that are significant, and those that are not. Therefore, political events that are of more importance are selectively identified so as to make the public develop their opinion on the best lesson from the texts. Through this process of seeing public opinion shaped, the media contributes to individual framing, in which individuals take to mean, and process information as portrayed by the media. The correlation between the two extends this boundary in the sense that the manner in which the media frames a certain events translates to the way the audience interprets the events. Therefore, the prospective consequences of a political events in which nonverbal cues are used lies on the manner in which the media represents the event from the beginning.
However, media framing in political events takes on added advantage when events portrayed are first-time. Inasmuch as media framing translates the future of the events depicted, the framing of first-time events is more dramatic as the audience take on what is suggested. For instance, the common fist-bump that Obama had with his wife Mitchell when he won the general elections received a media-framed opinion as it was the first one in such a context. Even though fist-bumps were common among different people before, the media assumed the role of translating the event from another angle, which would position the nonverbal cue to a newer understanding. Consequently, the fist-bump gained a positive reception from them mass as the media did not view it negatively. In this example, it is worth noting that the role of the media to frame events as positive can also be understood to mean otherwise. On the other side of the coin, it is wise to deduce that nonverbal cues can easily be manipulated and their interpretation controlled, so as to fit their presumed purposes.
There exists a strong connection between nonverbal cues and cultural premises. As much as the media manipulates the interpretation of different events by the audience, cultural aspects play a significant role in coming up with a conclusion. For instance, a culture that understands a certain gesture as obscene would be difficult to convince that the gesture can mean otherwise, regardless of the status of its user. In such a case, media framing could flop as no matter what methodology the media use in shaping public opinion on certain events, there is always the fixed opinion of the mass that is difficult to distort. Normally, this opinion is based on customs and traditional way of life of the people. As seen in majority of the societies, different behaviors have different connotations. Therefore, a desired political message could be clearly passed to the audience in the desired manner while the same communication could be a hurdle to another social context.

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